SCVNGR’s LevelUp offers gaming based rewards
SCVNGR has launched a gaming based rewards platform, LevelUp, amid a flurry of SXSWi buzz. LevelUp will send its users three daily offers. Using the first deal will ‘unlock’ the content of the second, and so forth. This value chain aims to increase the conversion of users into returning customers. CEO Seth Pribatsch expects LevelUp to build a customer base for merchants because it aims to reward returning customers, and not just offer one-time deals like other daily deal giants. LevelUp is piloting in Boston and Philadelphia.
Daily deals industry predicted to reach $3.9B by 2015
Daily Deal Media reported this week that analysts at BIA/Kelsey have predicted the market will reach $3.9 billion by 2015. These figures represent a 35.1% compound annual growth rate. With variables such as growth within individual cities, number of users, actual transactions and price for transaction kept in mind, it is possible that the industry could reach as much as $6.1 billion by 2015, or a more conservative projection of 2.1 billion by this time.
Groupon’s new ad campaign
After receiving a slew of criticism for its Superbowl ad campaign, Groupon has launched a new, much more conservative ad campign to replace the pulled spots.
See the ad for yourself by checking out the video below.